White City

White City – A Key Opportunity Area in West London

White City is a key regeneration and opportunity area in West London, best known as the home of the BBC Television Centre and Westfield Shopping Centre. Over the years, White City has been transformed into a key business district and hub for the creative industries and life science sector as well as a prime west London residential address neighboring Notting Hill and Holland Park.

White City is named after a big exhibition that took place in 1908, where the grand pavilions were painted white or decorated in white marble, making it “The Great White City”. Until well into the 19th century, White City was still a desolate area of farmlands and brickfields. As part of the area’s significant transformation backed by the Mayor of London and the Hammersmith & Fulham Council, the White City Opportunity Area covers 110 hectares with the potential for 7,000 new homes and 2,000 new jobs by 2041.

When we mention White City, Westfield London must be the first thing that comes to mind – the ultimate destination for London’s best day out. With over 450 shops and restaurants, Westfield London is now the largest covered shopping mall in Europe. With the anchor tenant John Lewis, the shopping mall serves as the retail heartbeat of White City and is a wonderful facility for residents and businesses alike to have near home. Living close to amenities has been an extremely popular concept in Hong Kong where estates are built over shopping malls which reduces the need for long commutes hence enhancing overall quality of life.

At the heart of White City’s regeneration is the redevelopment of the iconic BBC’s Television Centre, into a mixed-used development including residential, TV recording studios, offices as well as a members-only club, Soho House which also include a 45-room hotel, White City House. This is a destination for many well-known celebs and people in the creative and design industry.

In 2017 Berkeley Group - St James introduced its flagship development – White City Living. Set within 8 acres of parks and gardens, White City Living offers over 2,500 new homes, offering 39,000 sq. ft. of world-class residents’ facilities. This multi-phased, residential-led masterplan project is midway through its development and is estimated to be fully delivered by 2032.

White City Place is a thriving community for ideas and innovation, members excel in fashion, tech, life sciences, broadcasting, and more. Occupying a 17-acre site, White City Place can accommodate 6,000 talents, providing a space to scale, partnership and bring a sense of community. The site Headquarters for ITV is found on the campus, alongside Gravity Media, Novartis, Autolus, L’Oréal and more.

In 2012, Imperial College London celebrated the opening of phase one of their £3 billion 23-acre research campus in White City. The university is ranked as the UK’s number 1 university and a world-leading university in life sciences. The new White City campus will be host to thousands of students, academics and research, alongside established businesses and start-ups, pushing the boundaries of science and technology. Read More

White City is a diverse area with a mix of residents, including families, young professionals, and students, influenced by nearby educational institutions and cultural hubs. The ongoing development in the area continues to attract new residents, contributing to its vibrant community.

With very high demand for new homes to rent in the area, landlords at White City typically receives more than 1 offer from applicants in the span of 5 days going to the market. A one-bedroom apartment in white city can rent up to £3,000 per month, whereas 2 and 3 beds can rent up to £4,200 and £6,000 per month respectively. Being an apartment landlord in White City is definitely a blessing.